The gift that hits the spot, delivered fast
Toys picked by age, from 0 to 12, at friendly prices. Your order leaves Brussels the same day or the next.
Our toys of the moment
Pick a category to see the toys we've selected.
The right toy at the right age
Full gift guide →Squishies to squeeze endlessly.
Super soft, slow rising and scented. A stress-relief buddy to squeeze, collect and give as a gift, ages 3+.
And it's always buy 2 = get 1 free.
See all squishies →
Buy 2 cars, get the 3rd free.
Cars, trains, robots and battery-powered vehicles: add 3 vehicles to your cart and the cheapest one is deducted automatically. And pickup point delivery is free, no minimum.
Just arrived
The latest toys to arrive in our stock in Brussels.
The right gift for your budget
Birthday, St Nicholas or a little surprise: pick your price range and we'll show you what fits.
Our guides to help you choose
Jouets tendance TikTok : ce qui marche vraiment
Pourquoi certains jouets viraux durent et d'autres non, les familles qui tiennent, et comment repérer un bon achat.
Read the guide →
Quel jouet pour un enfant de 3 ans ? Le guide complet
Ce qui compte vraiment à 3 ans, les réflexes sécurité, et 8 idées de jouets qui durent — dès 3,99...
Read the guide →
Squishy : c'est quoi exactement ? Le guide complet
Ce qu'est vraiment un squishy, les trois grandes familles (slow rising, squishdough, mystery) et comment choisir le bon dès 3,99...
Read the guide →
Packed with loveA small team with big hearts
Behind Playland is a young team that has worked in toys for more than 10 years. We follow trends closely and only keep the toys that really get a reaction from kids, at prices that stay reasonable for parents.
Your order is prepared by us the same day or the next. Got a question? We reply by email within 24 hours.
Frequently asked questions
Where are orders shipped from and how fast do they arrive?
All orders leave from our warehouse in Belgium. An order placed before the end of the day is prepared the same day or the next, then shipped directly. Allow 1 to 3 business days in Belgium, 2 to 5 business days in France, the Netherlands and the rest of Europe.
How much does delivery cost?
Pickup point: free, no minimum order in Belgium, the Netherlands, Luxembourg and France. Home delivery: €6.99 in Belgium (free from €50), €10.99 in the Netherlands, Luxembourg and France (free from €60). Rest of Europe: pickup point €6.99 (free from €40), home delivery €10.99 (free from €60). The exact cost is shown at checkout, before you confirm.
Can I have my order delivered to a pickup point?
Yes. Choose “Pickup point delivery” at checkout, then select your pickup point right after payment, on the confirmation page (map + list of the points closest to your address). If you don't choose one, the nearest pickup point is assigned automatically. You'll receive tracking by email.
How does the “buy 2, get 1 free” offer work?
On products marked “Buy 2, get 1 free” (squishies, battery-powered vehicles, dolls…), add 3 eligible items to your cart in any combination: the cheapest of the three is deducted automatically, no code needed. With 6 items, 2 are free, and so on. If you return just one item from a 2+1 offer, the refund is calculated pro rata based on the amount actually paid for the three.
How do I use the code BIENVENUE10?
BIENVENUE10 gives you 10% off your first order. Enter it in the “Discount code” field at checkout. Like all our promo codes, it can't be combined with current offers (such as buy 2, get 1 free), unless stated otherwise.
Can I return a toy?
You have 14 days from delivery. If a toy arrives damaged, opened or not as described, write to us: we'll email you a prepaid return label, you drop off the parcel and we refund or exchange the product as soon as we receive it, at no cost to you. Changed your mind? As long as the toy is intact and in its original packaging, you can also send it back within 14 days: contact us and we'll explain what to do.
Are the toys safe for my child?
All our toys meet European safety standards (CE marking) and every product page shows the recommended age. For the very youngest, go for our 0-2 years selection.
Who is Playland?
A young Belgian team with more than 10 years of experience in toys. We select quality products at attractive prices and follow trends closely to offer the toys of the moment, before everyone else. Got a question? We reply by email within 24 hours at most.
A gift? We'll wrap it for you.
Colourful paper and ribbon. Tick the box in your cart and we'll take care of the rest.
The Playland Club
New arrivals, flash sales and gift ideas by age. Once a week, no more.

on your first order
Join the Playland Club and get your code right away. Plus gift ideas by age, once a week.













